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Case Study · HVAC · Rexburg / Idaho Falls, ID
Every call answered, even the ones that came in while Nick was on a roof.
Nick McIntier runs Ridgeline's trucks himself. When he's on a job, the phone goes to voicemail, and in home services, a missed call is a missed job. So we put an AI receptionist on the line to catch every one.
Being an owner/operator working in the field and answering every call is impossible. That's where Riley (Voice AI) steps in…
The problem
A one-man shop can't answer every call
Nick McIntier owns Ridgeline and runs the trucks himself. When he's on a roof or under a furnace, the phone goes to voicemail, and a full-time receptionist isn't worth it for a small shop.
In home services that's expensive: 85% of callers who hit voicemail never call back, and 62% just dial a competitor. Every missed call is a missed job, and Nick had no way to know how many were slipping away.
What we did
Put a receptionist on the line that never misses
Step 1
Built “Riley”
We trained an AI phone receptionist on Ridgeline's business, so it answers like a real member of the team.
Step 2
Answered every call
Riley picks up 24/7, including the calls Nick can't get to on a roof, and collects each caller's name, number, and what they need.
Step 3
Routed the real leads
Qualified leads get texted straight to Nick to call back; spam, misdials, and vendor calls are filtered out automatically.
But how much revenue is a captured call?
Nick's real call numbers, run against published HVAC averages.
Conservative industry averages. Nick's real numbers would only move it up.
The result
Every call answered, around the clock
Over 8 months, Riley answered ~1,560 calls, 195 a month on average, peaking near 230/month through the winter heating rush. At a measured 24.7% capture rate, that's roughly 48 real leads a month, about 385 jobs that would otherwise have gone to voicemail and walked to a competitor.
When a phone-provider switch briefly cut call-forwarding to the agent, the gap was obvious enough that Ridgeline is bringing Riley back online. The calls were too valuable to lose.
Being an owner/operator working in the field and answering every call is impossible. That's where Riley (Voice AI) steps in, collects the customer's info and what they need, and I call back when I have time. You can barely tell he's an AI!
Nick McIntier Owner · Ridgeline Heating & Cooling · Idaho How many calls is your business missing?
Most owners have no idea what voicemail is costing them. We find it, catch it, and prove the return.
Book a free AI sessionBased on the full call history for Ridgeline's AI receptionist, September 2025 – April 2026 (8 complete months; May excluded due to a mid-month phone-provider cutover that interrupted call-forwarding). 24.7% lead-capture rate measured from the call-log performance report. Dollar range uses HVAC industry benchmarks (46% booking rate; $300–$500 service ticket), not Ridgeline's financials.