A 30-year-old water company, with a website that finally catches the leads it already had.

Water Science has served 10,000+ customers across Summit and Wasatch Counties for three decades. The traffic was there - people in the service area with real water-quality problems - but the site wasn't catching them. We installed lead-capture forms on the right pages, routed every submission to the office, and lifted inbound leads by roughly 50%.

~50%

lift in inbound leads from the website

10K+

customers served - and a website finally working for them

30+ yrs

of expertise, now matched by a site that captures the demand

The problem

Visitors came in. Leads slipped out.

Water Science's site got the right traffic - people in the service area with real water-quality problems looking for help. But there wasn't a clear way for them to become a lead. They'd land on a page, read about a service, and quietly leave.

The team had decades of expertise and a strong reputation. Their website wasn't carrying its share of the work.

What we did

Made the website convert the demand it already had

Step 1

Audited the website's lead path

Walked the site as a real customer would - where someone with a water-quality problem actually lands, and where they get stuck. The team had the demand; the site wasn't catching it.

Step 2

Installed lead-capture forms

Designed and installed forms on the key pages - service-specific (softeners, RO, whole-house, well water), placed where intent is highest, with the right fields to qualify the lead without scaring it off.

Step 3

Routed every submission to the office

Form submissions land in the office admin's inbox with the lead's name, location, the water issue, and which service they're after - clean handoff, ready to call.

What the office gets on each lead

A clean lead, ready to call

✓ Contact info, right from the form
✓ Location (in or out of service area)
✓ The water issue, in the customer's own words
✓ Which service: softener, RO, whole-house, or well
✓ Lands in the admin's inbox the moment it's submitted
✓ No technology overhead for the team to manage

The result

~50% more leads - from the same traffic

Same site, same visitors - roughly half again as many leads coming through. The work wasn't in driving more traffic. It was in making sure the traffic that was already there had a way to become a real conversation.

For a small office team, the change is meaningful: more calls to make, fewer leads walking off the site unnoticed.

How many leads is your website not catching?

The same traffic with the right capture in the right places almost always converts more. We'll find the gaps and close them.

Book a free AI session

Based on lead-capture work for Water Science, 2025–2026. Water Science is a Park City, Utah water-treatment company with 30+ years of experience and 10,000+ customers across Summit and Wasatch Counties. The ~50% lift reflects Water Science's reported increase in inbound leads from the site after the forms were installed; a specific before/after window and submission count will be added once confirmed with the team.